When I was first approached by LASER Energy, they had recently launched a new website and were looking to build on this with a stronger and more consistent visual identity. Working closely with their marketing team, we set about developing a brand that felt professional, confident and relevant to the world of energy, while still being approachable and accessible. We developed the visual language together, creating a look and feel that works across everything from reports and presentations to digital communications and campaigns.

It has been a genuinely collaborative process, with the marketing team bringing their knowledge and ideas to the table and me helping to turn those into a cohesive visual identity. Since those initial projects, I’ve continued to work closely with LASER Energy, supporting the team with ongoing design and helping the brand evolve across their communications. It’s been great to see the identity grow from the foundations we established together into a recognisable and consistent brand.