Working closely with SFHA’s Marketing team, Events team, Digital & Data Manager, and fellow designer Sydney, I help bring the organisation’s communications and events to life across a wide range of print and digital collateral.

SFHA recently underwent a major rebrand with a leading Scottish design agency. Once the new logo and initial brand guidelines were delivered, the challenge was to roll the new identity out across a large library of existing materials, from event collateral and publications to digital communications.

What started as a brand rollout has developed into an ongoing working partnership. I continue to work closely with the marketing and events teams, creating and adapting materials for a busy calendar of events, campaigns and communications throughout the year. From conference programmes and event graphics to digital assets and printed literature, I help ensure the SFHA brand remains consistent, considered and engaging across every touchpoint while also adapting it to suit the needs of different audiences and events.