I was initially brought in to support parkrun with the design of their annual report, working alongside their in-house design team to bring together a large amount of information, stories and statistics into a clear and engaging publication. Working within an established and recognisable brand, the project was very much about collaboration and creating something that felt unmistakably parkrun while communicating the year’s achievements in an accessible and visually engaging way.

Following the annual report, I continued to support the team across a range of communications for both parkrun and junior parkrun. This included developing campaign materials aimed at schools to help introduce more children and families to junior parkrun. I’ve also worked on local event communications, creating posters that give individual events the tools they need to reach their communities while remaining consistent with the wider parkrun brand.