The world was a very different place when MIM and I first started working together. Think back to early 2020 – lockdown. We navigated that strange time together through new ways of communicating and, almost without realising it, a brand began to emerge. MIM came to me with an existing logo, but without a clear visual identity or direction for how the brand should be positioned.

Over the years, we worked together to develop a distinctive look and feel that became recognisable within their industry and gave the brand the confidence and consistency it needed as the organisation grew. More recently, that journey has come full circle with a complete brand refresh and new website design. Building on everything we had established together, we evolved the identity to better reflect where MIM is today – creating a stronger, more refined brand with a digital presence to match.