Little Gray
Let’s talk baby clothes. From rompers to baby grows, sharks to pelicans. Who knew they could look so cool?
Little Gray is all about Grayson - a little boy with a love of foxes who, unbeknown to him, was the inspiration behind the entire project.
Client
Little Gray
Team
Freelance
Services
Brand Guidelines
Brand Identity
Print Production
There's no 'I' in team.
Little Gray may all be about Grayson, but let’s not forget his favourite toy fox who needed a starring role too. By illustrating his favourite toy it allowed me to bring this vision to life, and design something truly unique for my client as well as her son.
Alongside the design of the brand identity, we had bigger plans too – design and illustrate patterns for fabrics that would, eventually, be printed and transformed into baby clothes. I designed the patterns, and they were presented to large investment manufacturers for their financial backing.